Ronalds Gonzalez

Ronalds Gonzalez (Dr. G) is an Associate Professor at North Carolina State University specializing in conversion economics and sustainability within the pulp & paper and hygiene tissue industries. As co-founder of the Sustainable and Alternative Fibers Initiative (SAFI), he drives global research on sustainable fiber adoption.

• Business Administration & Engineering, Universidad de Los Andes
• MS in Marketing Forest Products, NC State University
• PhD in Supply Chain & Conversion Economics, NC State University
• MBA in Corporate Finance, Jenkins Business School
• Certification in Value Creation, Stockholm School of Economics

His research focuses on:

• Techno-economic analysis of sustainable fiber conversion
• Life Cycle Assessment (LCA) methodologies
• Bio-based material development for consumer goods
• Decarbonization strategies in forest industries
• PFAS-free fiber product innovation
• Circular economy implementation

Recent publications analyze alternative fibers, catalytic waste conversion, and AI-driven sustainability in pulp & paper operations. Awards include the NC State Faculty Scholar and Chancellor Innovation Award. Current grants total over $16 million, primarily through the SAFI consortium and biotech projects.