Ronald van Olderen

Ronald van Olderen is a Lecturer at the Academy for Leisure & Events, specializing in Placemaking and Events. His academic focus lies at the intersection of Event Design, Strategic Marketing, and Visitor Journey analysis.

• Core Research Areas: Event Design, Strategic Marketing, Visitor Journey, Marketing Tools, Customer Journey

Research Trends: His publications emphasize the application of events as strategic marketing instruments, integrating visitor experience design with measurable marketing outcomes. Key themes include consumer behavior mapping, branding through events, and innovative marketing tool development.

• Notable Activities: Guest lectures at Uncover Meeting, three book presentations (2013-2020).
• Media Engagement: Interviewer for Uncover Meeting (2017), speaker on Sportmarketing and events (2014), and media contributor for Mendi Festival Bilbao (2017).