Rohini Daraboina

Rohini Daraboina is an Assistant Professor at the Ness School of Management & Economics, South Dakota State University. Her research focuses on applying machine learning techniques to understand consumer behavior in public health and marketing contexts, particularly within federal nutrition programs and organic food markets. She investigates how data-driven approaches can optimize government initiatives and inform consumer decision-making processes.

Her work bridges technology and social sciences, emphasizing predictive analytics in attrition analysis for education programs and segmentation strategies for organic food markets. While no academic awards are explicitly listed, her research contributes to both theoretical advancements in machine learning applications and practical policy recommendations in public health nutrition.

Rohini is based at Harding Hall 242, with professional contact information including the provided campus address and phone number. Though no advising records or grants are documented in the provided text, her research agenda suggests active engagement in interdisciplinary studies at the intersection of technology, consumer behavior, and public policy.