Roger Gans

Roger Gans is an Assistant Professor of Communication at the University of Texas at Arlington (UTA), where he leads a tenure-track role emphasizing research, teaching, and service. He holds a PhD in Communication from the University at Albany, SUNY (2018), and prior degrees from SUNY Albany and Cornell University. His research focuses on persuasion strategies for counter-attitudinal audiences, political humor, and pro-social advocacy, with a particular emphasis on overcoming resistance in healthcare, politics, and organizational contexts.

Dr. Gans has over 25 years of professional experience, including roles as a creative director and consultant for agencies like Berkshire Marketing Group and The Kaleel Jamison Consulting Group. He has developed award-winning campaigns for healthcare providers, universities, and Fortune 100 companies, emphasizing audience engagement and behavioral change. His work spans advertising, public relations, and strategic communication, with notable projects in healthcare recruitment, service-line branding, and diversity initiatives.

He teaches courses in integrated marketing communications, persuasive communication, and copywriting at UTA, and advises graduate and undergraduate students. Notable awards include the 2024 Outstanding Article in the International Journal of Business Communication and 2022 National Communication Association 'Top Paper' honor. His consulting practice, highlighted through his Persuasion Center website, focuses on narrative persuasion, DEI strategies, and overcoming communication barriers.