Roger Bougie

Roger Bougie is an Associate Professor at TIAS School for Business and Society, part of Tilburg University. He holds a PhD in Marketing from Tilburg University (2005), focusing on the impact of negative emotions on consumer behavior. His research spans quantitative methods, marketing science, and organizational systems, with notable publications in Journal of the Academy of Marketing Science and Journal of Promotion Management. Bougie has won multiple educational awards, including the Best Teacher Award at TIAS (2012, 2013, 2014, 2019, 2023) and has authored the international best-selling textbook Research Methods for Business (co-authored with Uma Sekaran).

• Academic Director roles: Executive Master of Management and Organization (TIAS, 2024–present), Executive Master in Education Management, and International MBA programs
• Consulting expertise: Problem analysis, research design, and data analysis

His teaching career spans over 20 years in business research methods, emphasizing skill-building for both undergraduate and graduate students globally. He has managed major academic programs, including the Business Administration program at Tilburg University and the Executive Master of Management in Education.

Awards reflect his excellence in teaching:

• Best Course Awards (Tilburg University, multiple years)
• TIAS Best Teacher Awards (2012, 2013, 2014, 2019, 2023)

Bougie’s work bridges academic research and practical application, particularly in real estate pricing strategies and marketing effectiveness in developing countries. His recent research includes analyzing veterinary practice retention and systems thinking in organizational change.