Rodi L Franco

Rodi L Franco is an Adjunct Professor at the C. T. Bauer College of Business, University of Houston, affiliated with the Department of Marketing & Entrepreneurship. She teaches Marketing for Nonprofit Organizations, drawing from over three decades of professional experience in marketing leadership.

Education:

• MBA, University of Houston
• Master of Liberal Studies, Rice University
• BA, Sarah Lawrence College

Her research and professional interests center on nonprofit marketing, strategic communication, and arts marketing, with a strong emphasis on community engagement and brand leadership. Her career blends corporate and cultural sector expertise, having led marketing teams for major Houston institutions.

Rodi served as President of the American Marketing Association (Houston Chapter) in 2004, during which the chapter was honored as Chapter of the Year for the first time in its history.

• Chapter of the Year Award (American Marketing Association, 2004)
• First-time recognition of Houston chapter as Chapter of the Year under her leadership

She is currently the VP of Marketing for the National Council for Jewish Women, Greater Houston Section, and actively volunteers on several nonprofit boards, reflecting her deep commitment to civic and organizational leadership. While no formal advisees or research grants are mentioned, her role as an adjunct faculty member emphasizes experiential knowledge transfer in marketing education.

She has no listed research publications or personal website, but her industry impact and academic teaching contribute to applied marketing education at the university level.