Rocio Alarcon Lopez

Rocio Alarcon Lopez is a researcher affiliated with the University of Murcia. She earned her PhD with a thesis focused on consumer behavior and was supervised by Dr. Inés López López and Dr. Salvador Ruiz de Maya.

• Education: Doctorate (2021) from University of Murcia
• Supervisors: Dr. Inés López López, Dr. Salvador Ruiz de Maya

Her research primarily centers on Consumer Behavior, exploring the impact of shared customization experiences on consumer decision-making. She is associated with the Consumer Behavior research group at the University of Murcia, as indicated by her institutional email address (rocio.alarcon@um.es).