معرفی
Robin Wakefield is a Professor in the Department of Information Systems and Business Analytics at Baylor University, where she has been actively teaching and researching since 2001. She specializes in quantitative methods for research and mentors PhD candidates in the Information Systems program.
Her educational background includes:
- PhD in Accountancy from the University of Mississippi
- Master of Taxation from the University of Mississippi
- BS in Biology, Medical Technology from Southwest Baptist University
Dr. Wakefield's research focuses on Human-Computer Interaction within social media ecosystems, examining affect and passion dynamics and Base-of-Pyramid technology applications. Her work investigates polarization mechanisms, ephemeral content impacts on eWOM, and how website socialness drives user engagement through behavioral and psychological lenses.
Her publication record from 2008-2023 reveals consistent contributions to social media behavior analysis and technology adoption, with increasing focus on affective polarization in recent years. These works appear in premier outlets including Information Systems Journal, Journal of Strategic Information Systems, and Communications of the ACM, demonstrating interdisciplinary reach across information systems, psychology, and marketing domains.
No scientific awards are documented in the provided materials.
Dr. Wakefield actively mentors PhD candidates while developing innovative business analytics curriculum, including SAS-based predictive modeling courses and Tableau data visualization instruction. Her cross-disciplinary collaboration with Baylor Law School to create litigation-focused data analytics courses for Executive LL.M students highlights her commitment to practical application of analytics across professional domains.
