Robert Rieg

Prof. Dr. Dr. habil. Robert Rieg is a faculty member at Aalen University, affiliated with the Faculty of Management, Business Studies and Health within the Department of Management and Business Studies. His academic role is that of a full Professor. His primary research focuses on Controlling, Digitalization in Business, and Strategic Planning, with notable contributions in fields like Value-Based Management, Risk Management, and Forecasting. He actively collaborates with institutions such as the Strascheg Institute for Innovation and Entrepreneurship, exploring topics such as heuristics in planning, performance measurement, and forecast accuracy in accounting contexts.

Prof. Rieg’s research has addressed critical issues such as the dynamics of intangible assets, E-Mobility Infrastructure market potential, and the effectiveness of Balanced Scorecard implementations. His work integrates interdisciplinary approaches, combining system dynamics modeling with empirical studies to analyze organizational behavior and strategic execution. He has presented at international conferences including the System Dynamics Society and the European Accounting Association.

As a supervisor, he guides master’s theses on topics like AI-driven Controlling automation, CFO turnover determinants, and digitalization impacts in management accounting. His teaching spans Financial Management and International Business Studies, emphasizing practical relevance through case studies and industry partnerships with companies like Voith Group and Horvath Unternehmensberatung.

Prof. Rieg’s academic engagement includes advising on audit strategies for detecting planning biases, analyzing enterprise risk management efficacy, and exploring the future of work with AI agents. His research bridges theoretical frameworks with real-world applications, contributing to both academic discourse and professional practice in controlling and management accounting.