Robert Füreder

Robert Füreder is a Professor in the Global Business Management department at the University of Applied Sciences Upper Austria (FH Steyr). He specializes in intercultural communication, service innovation, and regional economic strategies. His research focuses on cross-border collaboration between Austria and the Czech Republic, SME development, and workforce alignment with regional demands. He has led projects like the Interreg CCCN Network and ENTER-transfer, addressing business succession, intercultural training, and digital competitiveness.

Key research interests include service innovation processes in SMEs, B2B market dynamics, and the impact of intercultural skills on professional success. His recent work analyzes labor market requirements in Austria and the Czech Republic’s Vysočina region, emphasizing cross-regional comparisons and educational relevance.

Dr. Füreder has actively engaged in academic presentations on sales strategy and production-sales interface optimization (2007-2009). His collaborative projects emphasize mutual knowledge exchange and regional economic strategies, supported by EU Interreg funding.