Rob Innes

Rob Innes is a Professor of Economics at the University of California, Merced. His research integrates experimental, environmental, and industrial economics, with emphases on deception dynamics, regulatory design, and agricultural policy. Innes uses laboratory and empirical methods to study behavioral responses to incentives in contexts ranging from environmental compliance to market competition.

His key research areas include lie aversion in decision-making, delegation effects in prosocial behavior, and the political economy of environmental regulation. Recent work explores how deception erodes trust and influences ethical norms in economic interactions.

Innes' publications demonstrate a consistent focus on incentive structures in environmental management, including voluntary pollution programs and self-policing statutes. His articles blend theoretical modeling with empirical evidence from diverse sectors like the U.S. food industry and rural India.