Rik Pieters

Rik Pieters is an Adjunct Full Professor at Tilburg University and a Visiting Chair at CATÓLICA-LISBON, supported by the Amélia de Mello Foundation. He has been a leading figure in Marketing and Consumer Behavior research in Europe since joining Tilburg University in 1993.

His research focuses on marketing communication, consumer behavior, and services marketing. He employs advanced methodologies such as eye-tracking and longitudinal studies to explore decision-making, attention dynamics, and consumer well-being. His work bridges behavioral science and marketing theory, contributing significantly to understanding how consumers process information and make choices.

The recent publications highlight a strong trend in using behavioral and psychometric methods to study consumer decisions, particularly through attention tracking and innovative survey techniques for sensitive topics. His work spans both theoretical and applied domains in marketing, with consistent publication in top-tier journals such as the Journal of Marketing Research and Journal of Consumer Psychology.

Scientific Awards and Recognitions:

• Ranked 3rd most influential Marketing author in Europe by the American Marketing Association (AMA) over a decade
• Associate Editor, Journal of Marketing Research
• First European co-organizer of the International Conference of the Association for Consumer Research (ACR)

Prof. Pieters has advised and collaborated extensively with junior and senior faculty, particularly within the CATÓLICA-LISBON Marketing and Consumer Behavior research group. While specific grants are not detailed, his position as a funded Visiting Chair under the Amélia de Mello Foundation indicates active grant-supported collaboration. He plays a key role in mentoring researchers and advancing high-impact marketing science across institutions.

He is associated with research groups focusing on consumer behavior analytics and experimental marketing research, particularly through collaborations with CUBE and CATÓLICA-LISBON’s research teams.