Riina Koris

Riina Koris is an Associate Professor at the Estonian Business School (EBS), specializing in business education, higher education systems, and student-centered pedagogy. She holds a Doctoral Degree (2014) from Tallinn University of Technology and a Research Master's Degree (2005) from EBS. Her academic roles include Head of the Cultural Management Programme (2015–2020) and membership in EBS Senate (2002–2008).

Her research focuses on student perspectives in business education, generative AI in learning environments, and institutional branding. Key contributions include co-editing the upcoming book *Generative AI in Higher Education: The Good, the Bad, and the Ugly* (2025), analyzing bachelor thesis evaluation practices (2023), and exploring millennial career preferences (2022). She has also investigated student-customer orientation frameworks in universities (2015) and the relevance of learning organizations in higher education (2014).

Riina has received multiple recognitions as *Mentor of the Year* and *Lecturer of the Year* at EBS. Her teaching portfolio includes courses like *The Dark Side of Marketing* and *Branding and (re)positioning in International Markets*. She actively contributes to academic discourse through editorships, conference presentations, and collaborations with institutions such as the Prague School of Economics and Business.

Her work bridges pedagogical innovation with institutional strategy, emphasizing transparency in education and the ethical integration of emerging technologies like AI.