Richard Gottschall

Dr. Richard Gottschall is an Associate Professor of Marketing & Entrepreneurship at the School of Business & Economics, Plattsburgh State University of New York. He has taught marketing, management, entrepreneurship, and small business management since 2001. Prior to academia, he owned restaurants in Plattsburgh, advised micro-credit banks in Southeastern Europe, and worked with venture capital firms and USAID. He currently advises the North Country Small Business Development Center and integrates real-world business cases into his teaching.

His research focuses on marketing strategies in hospitality, innovation in small firms, cross-border business analysis, and experiential learning in education. His articles explore topics like pandemic-era digital marketing for restaurants, family capital’s role in innovation adoption, and business plan competition feedback mechanisms. He emphasizes practical, hands-on learning derived from his international and entrepreneurial experiences.

Dr. Gottschall’s professional activities include advising hundreds of business owners and contributing to regional economic initiatives. No specific grants or labs are mentioned in his profile, though his work highlights collaboration with industry associations and international organizations.