Renata Nestorowicz

Professor Renata Nestorowicz serves as University Professor and Head of the Department of Marketing Strategies at Poznan University of Economics and Business (UEP), with significant administrative responsibilities including Rector's Plenipotentiary for Quality of Education and Chairwoman of the Rector's Commission for Quality of Education.

• Member of UEP Electoral College
• Rector's Plenipotentiary for Quality of Education
• Chairwoman of Rector's Commission for Quality of Education
• Member of Working Group for Didactic Analyses

Her research examines critical intersections of consumer behavior and marketing strategy, with four core pillars: 1) Organic/functional food marketing systems, 2) Psychological drivers in marketing communication, 3) Sociological frameworks for consumer engagement, and 4) Packaging/product design aesthetics. This work emphasizes practical applications in sustainable markets and cross-cultural consumer contexts.

Contact is maintained through Collegium Altum room 726 with hybrid consultation options (in-person Tuesdays and virtual Fridays via MS Teams), reflecting contemporary academic engagement models. Her leadership in educational quality initiatives demonstrates commitment to pedagogical innovation alongside research excellence.