Remy GERIN

Remy GERIN is an Adjunct Professor at the Department of Marketing, ESSEC Business School. He holds leadership roles in multiple organizations, including President of Fidme, Shopper Factory, and Mediaperformances, and serves as Executive Director of the Chair in Mass Consumption at ESSEC.

Education:

• 1984: MSc from ESSEC Business School (France)

Professional Appointments:

• 2020–Present: President of Fidme (France)
• 2018–Present: President of Shopper Marketing & Cies at Shopper Factory (France)
• 1985–Present: President of Mediaperformances (France)
• 2017–Present: Adjunct Professor at ESSEC Business School
• 2010–Present: Executive Director of the Chair in Mass Consumption at ESSEC

His research and professional activities focus on shopper marketing, consumer behavior, and strategic retail initiatives. While specific research publications are not listed, his roles suggest expertise in retail analytics, brand performance, and market strategies for mass consumption sectors.

Grants & Labs: No explicit grants or lab affiliations mentioned, but his leadership roles imply involvement in applied research through industry partnerships.