Rebecca Coleman

Rebecca Coleman is a Continuing Studies Instructor Faculty at Emily Carr University of Art and Design (ECUAD), specializing in social media marketing for arts organizations. With over two decades of experience in theatre publicity and digital marketing, she bridges the gap between traditional arts marketing and contemporary digital strategies.

Her research interests center on practical applications of social media for artists and arts organizations, with a strong emphasis on actionable strategies rather than theoretical frameworks. Coleman focuses on helping artists develop sustainable business practices through effective digital presence, with particular attention to work-life balance challenges faced by creative professionals. Her approach combines technical knowledge of social media platforms with deep understanding of arts marketing challenges.

Her publications reveal a consistent trend toward practical, actionable guidance for artists and small business owners. Rather than focusing on academic theory, her work emphasizes immediate application, with publications spanning from social media guides for specific sectors (non-profits, artists) to comprehensive vegan cookbooks that blend her food expertise with practical marketing insights.

• Vancouver Mom Top 30 Mom Blogger Nominee (2013)
• 1st place, short story, Province-Wide Arts and Letters Competition, Newfoundland (1987)

While Coleman doesn't appear to have traditional academic grants or advise graduate students, her work as a blogging coach and social media strategist represents a significant contribution to practical arts education. She offers personalized coaching for bloggers at various stages, focusing on technical SEO, content development, and monetization strategies. Her training workshops have reached international audiences, including sessions in Australia.

Through her blog The Art of the Business and food-focused platform Cooking By Laptop, Coleman has built substantial online communities that function as de facto learning environments for aspiring bloggers and food creators. Her social media presence, with over 22,000 followers across platforms, serves as both teaching tool and professional network for artists seeking to improve their digital marketing skills.