Rareș Mocanu

Rareș Mocanu serves as an Associate Professor at the Faculty of Management, National School of Political Studies and Public Administration (SNSPA) in Bucharest, Romania. He concurrently holds the position of Program Coordinator for the Master's program in Corporate Management and Branding, demonstrating leadership in curriculum development and academic administration within the institution.

His research focuses intensely on two interconnected domains: Consumer Behavior and Branding. Within Consumer Behavior, he examines psychological drivers of purchasing decisions and market response patterns, while his Branding expertise spans corporate identity construction, brand equity measurement, and strategic positioning in competitive markets. These specializations directly inform his teaching of Consumer Behavior and Customer Relationship Management (CRM) courses, where he integrates theoretical frameworks with practical business applications.

Professor Mocanu's academic contributions extend through his program coordination role, where he shapes educational pathways for future management professionals. Though no specific research grants or scientific awards are documented in available sources, his sustained position at SNSPA indicates institutional recognition of his pedagogical and administrative capabilities. His work remains centered on advancing management education through curriculum innovation and student mentorship within Romania's premier political and administrative studies institution.