Ramon Francesc Martin Guart

Ramon Francesc Martin Guart is a Lecturer in the Department of Filology and Communication at the University of Girona, where he teaches marketing, advertising, media, and digital marketing. His academic and professional expertise bridges communication theory and industry practice.

His educational background includes:

• PhD in Communication – Pompeu Fabra University
• Licentiate in Advertising and Public Relations – Universitat Autònoma de Barcelona
• MBA – ESADE, Barcelona, with specializations in Marketing (ESADE and IAE, Buenos Aires)

His research focuses on marketing, advertising, digital marketing, and media, with a strong orientation toward applied communication strategies and industry trends. With over 20 years of professional experience, he has worked at major agencies and corporations including Havas Media, Mindshare, NeoOgilvy, and Beko, serving clients such as BBVA, Samsung, Repsol, and Santander.

He is an active contributor to the academic community, publishing in high-impact indexed journals and presenting at international conferences including Expomedios, ECREA, EUPRERA, and AIRP. His work reflects a consistent engagement with evolving media ecosystems and digital marketing innovation.

He is a member of the Research Group on Power, Media, and Global Cultures (POMAC), which explores the intersections of communication, power structures, and global cultural dynamics.

Although no formal advisees or scientific awards are listed, his dual expertise in academia and industry positions him as a key figure in communication education and applied research.