Rahul Bhui

Rahul Bhui is an Associate Professor of Marketing at the MIT Sloan School of Management and an affiliate faculty member of the MIT Institute for Data, Systems, and Society. His research integrates cognitive science, computational neuroscience, and behavioral economics to uncover principles of human decision-making that balance rationality and irrationality.

He holds a BA (Honours) in Economics from the University of British Columbia, an MS in Behavioral and Social Neuroscience, and a PhD in Computation and Neural Systems from Caltech. Prior to MIT, he was a Mind Brain Behavior Postdoctoral Fellow at Harvard University.

Bhui's work has been published in top journals like Proceedings of the National Academy of Sciences, Nature Communications, and Psychological Review, with recent focus on misinformation, climate policy perception, and AI's role in sustainable urban planning. His research is highlighted in USA Today, Scientific American, and The LA Times.

Scientific awards include the

• Early Career Award (Society for Neuroeconomics)
• Vernon L. Smith Excellence Award (Society for Experimental Finance)
• Rising Star Award (Association for Psychological Science)
• Poets&Quants Best 40-Under-40 MBA Professor

He has received a $450,000 research grant from the Office of Naval Research and collaborates across disciplines, including psychology, economics, computer science, and anthropology. His teaching philosophy emphasizes blending quantitative and qualitative approaches to decision-making.