Radomír Masaryk

Radomír Masaryk is a Professor at Comenius University Bratislava's Faculty of Social and Economic Sciences, affiliated with the Institute of Applied Psychology. He holds academic degrees including Mgr. (2000), PhDr. (2004), PhD (2005), and doc. (2019). His work spans over 20+ years in academia and includes freelance translation and consulting. Research focuses on social, marketing, and health psychology, emphasizing qualitative methods in health communication and decision-making. He leads projects like VEGA-funded studies on vaccination perceptions and media literacy. Active in professional organizations such as the European Health Psychology Society (EHPS), serving as Conference Chair and Executive Committee Member (2024-2026). Teaches courses in social psychology, qualitative methods, and marketing communication psychology. Publications address vaccination messaging failures, health behavior change, and qualitative research integration. His work bridges academic theory with practical applications in education and healthcare systems.

Education:

• 2000: Mgr. in Psychology, Comenius University Faculty of Arts
• 2004: PhDr. in Social Psychology, Comenius University Faculty of Arts
• 2005: PhD in Educational Psychology, Comenius University Faculty of Education
• 2019: Docent in Social and Work Psychology, Comenius University Faculty of Social and Economic Sciences

Key Research Areas: Social psychology, health communication, vaccination attitudes, qualitative methodologies, and applied educational technology. Recent work examines pandemic perception, conspiracy beliefs in youth, and habit-based health interventions.

Notable Projects:

• VEGA Grant (2023-2026): Social Representations of COVID-19 Vaccination
• VEGA Grant (2019-2022): Discerning Trustworthy News in Secondary Schools
• Microsoft-funded Technology in Education (2009-2014)

Professional Roles: Editorial Board Member of Health Psychology and Behavioral Medicine, Chair of EHPS 2022 Conference, and member of the International Society of Critical Health Psychology.

Labs/Teams: Leads the Institute of Applied Psychology's research initiatives on health behavior and communication, collaborating with global networks like EHPS and EUPRIO.