معرفی
Rachel Hay is a researcher at James Cook University, focusing on social marketing, agricultural sustainability, and environmental management. Her work bridges behavioral science with practical solutions for rural communities, particularly in improving water quality, technology adoption, and ESG implementation.
- Doctor of Philosophy (2018, James Cook University): 'The engagement of women and technology in agriculture'
Her research explores the intersection of social marketing and environmental policy, with a focus on farmer decision-making, sustainable land management, and digital inclusion. She collaborates with institutions like the Reef and Rainforest Research Centre and contributes to global discussions on climate change and agricultural innovation.
Recent publications highlight her work on ESG frameworks, AI-driven farming solutions ('Beefbot'), and co-design methodologies for climate services. She has been actively involved in academic conferences and reports for the Australian Society of Sugar Cane Technologists and the Office of the Great Barrier Reef.
She contributes to projects addressing digital literacy in rural Australia, integrating sustainability into business education, and promoting behavioral change through stakeholder engagement. Her collaborations with Dr. Lynne Eagle and other scholars emphasize practical applications of marketing ethics and environmental policy.