معرفی
Dr. Qingjiang (Q.J.) Yao is an Assistant Professor of Communication at Lamar University, specializing in media effects in the digital era, particularly regarding science and health communication. Prior to his academic roles, he worked at an educational newspaper in Beijing for six years and taught at Fort Hays State University and the University of Iowa. His career spans strategic communication, public speaking, and bridging cultural divides in media messaging. Dr. Yao holds a Ph.D. in Mass Communication from the University of South Carolina and a Master's in Philosophy from Beijing Normal University.
Education:
- Ph.D. in Mass Communication, University of South Carolina
- Master's in Philosophy, Beijing Normal University
Research Interests: Dr. Yao examines the persuasive power of digital media on science and health issues, cross-cultural communication dynamics, and ethical frameworks in crisis communication. His work explores how media shapes public opinion on environmental policies and global health challenges. He has published widely in journals such as Science Communication and Asian Journal of Communication.
Professional Contributions: His research bridges theoretical understanding with practical applications, including studies on message framing in advertising, social media behavior, and international soft power through news media. He emphasizes the ethical dimensions of digital communication, particularly during public health crises like the pandemic.
Labs/Teams: While no specific lab is named, his work aligns with interdisciplinary teams studying media's societal impact, including collaborations on environmental discourse and cross-cultural communication strategies.
