Qian Wang

Qian Wang is an Associate Researcher at the L-ViS laboratory (Laboratoire de Visibilité Sociale) affiliated with Claude Bernard University Lyon 1, specializing in sports marketing and sponsorship dynamics between elite and grassroots sports.

Her academic credentials include:

• PhD in Marketing (2025), defended March 26, 2025, supervised by Guillaume Bodet and Stephan Fuchs
• M.Sc. in Sport Management (2019), Loughborough University
• B.M. in Accounting (2015), North China Electric Power University (Beijing)

Her research critically examines sponsor-consumer perception gaps in sports sponsorship, with emphasis on cultural and economic disparities between elite and community-level sports. This work bridges theoretical marketing frameworks with practical industry applications, revealing strategic implications for sponsorship allocation and brand engagement in diverse sporting contexts.

Prior to academia, she served as an Accountant at Huanghe Hydropower Development Co., Ltd. (2015-2018). She actively contributes to the L-ViS research ecosystem through indexed publications, peer-reviewed articles, conference presentations, and interdisciplinary collaborations focused on social visibility in sports commerce.