Priscilla Sarai Kraft

Priscilla Sarai Kraft serves as an Assistant Professor at WHU - Otto Beisheim School of Management, where she leads the Chair of Strategic Innovation Management and Entrepreneurship within the Entrepreneurship and Innovation Group. Her academic work bridges theoretical research with practical applications in corporate innovation and leadership.

Dr. Kraft's research primarily investigates how executives, particularly CEOs and entrepreneurs, influence corporate innovation processes. Her work specifically examines the impact of CEO characteristics such as overconfidence and narcissism on technological breakthrough innovation, the role of female leadership in innovation contexts, and the dynamics of sustainable innovation. Her research methodology frequently employs meta-analytical approaches to synthesize findings across multiple studies.

Analysis of her recent publications reveals a strong focus on executive psychology and innovation outcomes, with particular emphasis on the nuanced relationships between CEO traits and organizational performance. Her work demonstrates consistent publication in premier management journals including Strategic Management Journal, Journal of Management, and Journal of Product Innovation Management, reflecting her scholarly impact in the field.

Dr. Kraft holds significant editorial responsibilities, having served as Associate Editor of the Journal of Product Innovation Management since 2015 and joining the Editorial Review Board of the Journal of Management in June 2025, indicating her recognition as a thought leader in her field.

In her teaching role, she offers courses across multiple programs including 'Entrepreneurial Transformation in Corporations' and 'Sustainable Innovation and Entrepreneurship' for Bachelor students, 'Corporate Entrepreneurship' for the Master in Entrepreneurship program, and 'Corporate Innovation and Entrepreneurship' for the Online MBA program, demonstrating her commitment to developing future business leaders.