معرفی
Prince Baah-Peprah is an Associate Professor of Entrepreneurship at the University of Agder's School of Business and Law, Norway. He holds a PhD in International Business (specializing in entrepreneurial finance) from UiA, a Master's in International Business Management, and a Bachelor's in Accounting and Finance. His work focuses on crowdfunding strategies, investor behavior, and ethical issues in alternative finance. He teaches Entrepreneurship and Crowdfunding courses, supervises theses, and leads the UiA Crowdfunding Research Center.
Research Interests:
- Crowdfunding marketing strategies
- Investor behavior analysis
- Ethical implications of crowdfunding
- Entrepreneurial financing in emerging markets
Publications Highlight: His work explores trust-based crowdfunding frameworks, community dynamics in crowdfunding, and fintech adoption in Africa. Key contributions include a 2023 study on reward crowdfunding backers' decision-making and a 2020 analysis of Africa's crowdfunding landscape.
Advising & Grants: Supervised multiple thesis projects on marketing and business administration. Collaborates with the Cambridge Centre for Alternative Finance on global FinTech studies.
Labs/Teams: Core member of the UiA Crowdfunding Research Center, contributing to policy-relevant market reports like the European Crowdfunding Market Report 2023.
