Prem Shamdasani

Dr Prem Shamdasani serves as Associate Professor of Marketing at the National University of Singapore (NUS) Business School, concurrently holding leadership roles as Academic Director of the NUS Executive MBA Program, Co-Director of the Stanford-NUS International Management Program, and Director of the NUS Marketing Strategy In A Digital World Program. With the NUS Business School's 50+ year legacy, he drives executive education focused on developing leaders through rigorous global business knowledge with deep Asian insights.

His educational foundation includes a BBA with first class honours from the National University of Singapore (1984) and a PhD in Marketing from the University of Southern California, Los Angeles (1990).

Dr Shamdasani's research centers on marketing strategy, brand management, customer-centricity, and relationship management, with seminal contributions in focus group methodology through his co-authored book Focus Groups: Theory and Practice (Sage Publications). His scholarly work appears in premier journals including the Journal of Consumer Research, European Journal of Marketing, and Journal of Advertising, emphasizing practical applications for Asian business contexts.

He has leveraged this expertise through extensive industry engagement, consulting for over 120 global corporations including Abbott, Gucci, McDonald's, Samsung, Microsoft, 3M, Philips, Bayer Healthcare, GSK, Barclays, Ernst & Young, Deloitte, Nestle, Volvo, and Ikea. This real-world experience directly informs the NUS Executive MBA's immersive curriculum, which takes participants to eight cities across seven Asia-Pacific countries to develop leadership competencies for navigating VUCAH (Volatile, Uncertain, Complex, Ambiguous, Hyper-connected) business environments.

Dr Shamdasani champions classroom diversity—cultural, professional, and geographical—to harness collective cohort experience (exceeding 800 years per class) through peer learning. He emphasizes that post-pandemic leadership requires strategic vision, agility, and purpose-driven approaches, which the program cultivates through company visits, industry leader dialogues, and residential segments that build lasting professional networks.