Pietro Lanzini

Pietro Lanzini is an Associate Professor at the Department of Management within the Venice School of Management at Ca' Foscari University of Venice. He holds a Master's degree and a post-lauream Master from Bocconi University, and a PhD in Management from Ca' Foscari. His research focuses on consumer behavior in sustainability contexts, particularly in mobility and spillover phenomena, as well as policy and organizational aspects of mobility planning. Pietro has collaborated with institutions like UN Headquarters, Bocconi University's IEFE Center, and the Fondazione Ambiente T. Fenoglio. He teaches courses on digital management, strategic marketing, and sustainability in programs such as the Master's in Innovation and Management for Culture and Creativity. His work spans international collaborations, including projects in Brazil, Denmark, and Vietnam.

Key research areas include electric vehicle adoption, sustainable urban mobility, and behavioral responses to environmental policies. He is affiliated with the Research Institute for Social Innovation and the CAMI Center for Automotive and Mobility Innovation. His recent publications address challenges in transitioning to green technologies and the socio-economic dimensions of mobility in fast-developing economies.