Pieter Verhallen

Dr. Pieter Verhallen is an Assistant Teaching Professor of Marketing in the Department of Business Management at North Carolina State University's Poole College of Management. His research applies behavioral science to consumer decision-making, with focus on social norm interventions and financial behavior.

Research examines how peer influence and cognitive heuristics impact long-term financial planning, pension engagement, and consumer choices. International work includes studies on financial stressors among older adults in Europe. Combines academic expertise with entrepreneurial experience from founding multiple startups.