Peter Walla

Professor Peter Walla is an Honorary Professor at the School of Psychology, Newcastle University. His academic career spans roles such as Head of the Biological Psychology Unit at the University of Vienna and Deputy Head of the Institute for Clinical, Biological and Differential Psychology. He holds habilitations in Cognitive Neurobiology (Medical University of Vienna) and Biological Psychology (University of Vienna). His research focuses on subconscious information processing, affective neuroscience, and neuroimaging techniques like EEG, MEG, and fMRI. Collaborations include work with experts in engineering, medicine, and international institutions.

Education: PhD in Neuroscience from Vienna University (1998), postdoctoral training at institutions including the University of Melbourne and Howard Florey Institute. Professional roles include editorial board memberships for journals like Brain Sciences and Frontiers in Psychoanalysis and Neuropsychoanalysis.

Research interests emphasize subconscious cognitive processes, emotion, memory, and olfaction. His studies explore discrepancies between explicit responses and physiological measures, using methods like startle reflex modulation and ERP analysis. He investigates topics such as brand attitude conditioning, social perception, and the neural basis of self-awareness. Key findings include evidence of subconscious processing differences in legal expertise and neural correlates of social media overuse.

Grants and supervision details are extensive but not explicitly listed here. Collaborations include projects on urban space perception with engineering faculty and neuroimaging studies on emotion ownership with international teams. His lab, Freud CanBeLab, explores social neuroscience and digital media impacts.