Peter Gandhi Maniam

Dr. Peter Gandhi Maniam is a casual lecturer in the School of Business at the University of Southern Queensland, specializing in business marketing studies. His research focuses on blockchain technology applications across industries like finance, healthcare, supply chain management (especially in agriculture), energy, and self-sovereign identity. He recently conducted a project analyzing blockchain adoption in Australian agriculture supply chains, examining decision-making factors influencing behavioral intentions. He holds an MBA from Cardiff Metropolitan University and a DBA from USQ.

Teaching responsibilities include courses such as MKT1001, MKT3001, MKT5000, and others. His research interests span consumers' attitudes toward technological innovation, cybersecurity, emotions in decision-making, personalized advertising, and social media analytics. He is an accredited translator in Malay and Tamil.

• Education: MBA (CardiffMet), DBA (USQ)
• Languages: Malay & Tamil (accredited translator)