Peter Fröhlich

Peter Fröhlich serves as a Research Associate at the Institute for Marketing within the Faculty of Business at the University of Applied Sciences Wiener Neustadt (FH Wiener Neustadt). Based at the Wieselburg Campus, he maintains an active research profile with continuous scholarly output since 2005. His academic credentials include Mag. Dr. (Master's and Doctoral degrees in the Austrian system) and an MBA.

Dr. Fröhlich's research focuses on human-computer interaction, with particular expertise in user experience design, mobile interfaces, and automotive human-machine interaction. His scholarly fingerprint reveals strong specialization in User Interface (100%), Interaction Technique (76%), Mobile Device (76%), and User Experience (69%) research domains. Recent work has examined touchscreen interfaces in extreme environments, takeover requests in automated driving, and design frameworks for automated material handling vehicles.

His publication record shows consistent scholarly productivity with 119 documented publications between 2005 and 2025. The output has accelerated in recent years, with 10 publications in 2020, 10 in 2021, 7 in 2022, and 12 in 2023, demonstrating growing research activity. His work appears in reputable venues including Frontiers in Robotics and AI, CEAS Space Journal, and proceedings of the Automotive User Interfaces conference.

Dr. Fröhlich maintains active research collaborations across multiple institutions, with co-authorship patterns indicating interdisciplinary work bridging computer science, human factors engineering, and business perspectives. His methodological approach emphasizes empirical user studies and experimental design to evaluate interaction techniques in real-world contexts.