Peren Ozturan

Peren Ozturan is an Associate Professor of Marketing at Copenhagen Business School specializing in international marketing and corporate social responsibility. Her research examines how marketing organizations adapt to socio-economic shifts and engage in socially responsible practices.

Primary research streams include:

• Brand activism in global contexts
• Marketing strategy during economic cycles
• Corporate social responsibility communication
• Emerging market dynamics
• Social media leadership

Publications demonstrate how socially responsible marketing contributes to brand legitimacy, explores CMO communication strategies on social platforms, and analyzes competitive advertising patterns across economic fluctuations. Recent work addresses quantitative research standards and emerging market applications.

No information is available regarding scientific awards, student advising, or research grants.