Pelle Guldborg Hansen

Pelle Guldborg Hansen is an Associate Professor at Roskilde University's Department of Communication and Arts Science Studies. His work focuses on behavioral science, ethics, social norms, game theory, and the application of behavioral insights to public policy. He has published over 63 research outputs, including journal articles, book chapters, and conference contributions, with a strong emphasis on experimental methodologies and policy design.

Research Interests: Dr. Hansen explores how behavioral insights can shape public policy, particularly in areas like healthcare, sustainability, and consumer behavior. His work combines theoretical frameworks from game theory and social science with empirical experiments to evaluate intervention effectiveness. Key themes include the ethics of nudging, the design of choice architectures, and the implementation of socially responsible policies.

Recent Work Trends: His recent articles (2021-2024) highlight experiments in healthcare hygiene compliance, sustainable grocery purchasing, and the critique of behavioral policy authority. He emphasizes the importance of understanding why behavioral interventions work (or fail), advocating for evidence-based policy grounded in interdisciplinary research.

• Scientific Contributions: Over 60 peer-reviewed outputs, including high-impact studies on nudging in supermarkets and hospitals.
• Projects: Led the 'Dansk Nudging Netværk' (DNN) project (2011-2021), fostering collaboration in behavioral policy research.
• Media Engagement: Over 600 media mentions discussing topics like organ donation policy, sustainable consumption, and public health interventions.

He actively participates in academic activities, including 91+ lectures, workshops, and editorial roles, contributing to both theoretical discourse and practical policy development. His research bridges philosophy, social science, and applied behavioral economics to address real-world challenges.