Pejman Saeghe

Pejman Saeghe is a Lecturer in the Department of Computer and Information Sciences at the University of Strathclyde, United Kingdom. His research focuses on the intersection of human-computer interaction, augmented reality (AR), and digital ethics, with particular emphasis on privacy, security, and behavioral implications in immersive technologies.

His work contributes to the United Nations Sustainable Development Goals (SDGs), specifically addressing digital trust and responsible technology design. Key research areas include:

• Dark patterns in extended reality (XR)
• Privacy-enhancing technologies for AR
• Child safety in social VR platforms
• Bystander awareness mechanisms in mixed reality

Recent publications analyze manipulative design practices in retail AR, forced attention tactics, and frameworks for secure AR adoption. He actively participates in professional activities through:

• Peer-review roles at ACM
• Advisory participation in SPRITE+ (Security, Privacy, Identity and Trust Engagement NetworkPlus)
• Leadership in the UNMASKED project on digital inauthenticity