معرفی
Pedro Dionysio is a Full Professor at ISCTE - Instituto Universitário de Lisboa and serves as Director of the Postgraduate Program in Sports Management and Marketing at ISCTE Executive Education since 2004. His work focuses on sports-related studies and marketing strategies.
He contributed to Lisbon's candidacy as European Capital of Sports in 2021 and co-authored the books Mercator and Success Stories in Sports Marketing.
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