معرفی
Pedro Celeste is an Adjunct Associate Professor at CATÓLICA-LISBON, where he directs several executive education programs, including the Advanced Management Program for Executives, Postgraduate Program in Marketing and Innovation, Sales Management and Brand Impact, Leading Pharma, and Advanced Program in Tourism Management. He also serves as General Director of PCA – Marketing & Sales Strategies and is a member of the IMD World Competitiveness Center.
- PhD in Management (Complutense University of Madrid)
- Master's in Management and Industrial Strategy (ISEG)
- Postgraduate in European Studies (Portuguese Catholic University)
- Educational background includes Harvard Business School, INSEAD, MIT Sloan, London Business School, Imperial College London, University of Virginia, Wharton School, and Kellogg School of Management.
His scientific focus lies in Marketing and Consumer Behavior, informed by his role in executive education programs and collaborations with media outlets like Rádio Renascença and Link to Leaders. His work emphasizes practical strategies for marketing, sales, and brand management across diverse industries.
Celeste has authored books including Marketing Performance, Marketing Strategies – Collection of Portuguese Cases, and Business Communication. He maintains a blog titled Marketing Thoughts and contributes to platforms such as Executiva and Economia e Mercado.
حوزههای پژوهشی
