معرفی
Paul Sparks is an Honorary Senior Lecturer in the Department of Psychology at the University of Sussex. He has held academic roles since 1999, including Director of Undergraduate Studies (2003-2005) and Programme Director for MSc programs in Health Psychology and Applied Social Psychology. His affiliations span social, environmental, and health psychology research domains.
- BA Social Psychology (University of Kent, 1985)
- DPhil Experimental Psychology (University of Oxford, 1989)
Paul Sparks' research focuses on attitude theory applied to environmental and health-related behaviors. Key themes include moral judgment-attitude links, self-identity dynamics, ambivalence, social influence, affective processes, and the role of affirmation in behavioral change. His work intersects with sustainability studies, risk perception, persuasive communication, and historical perspectives in social psychology.
Recent publications highlight his expertise in normative messaging (dynamic norms, reactance theory), environmental behavior (meat reduction, food waste), and health psychology (autonomy in health communication, self-affirmation interventions). Google Scholar and institutional publications reveal consistent exploration of social-cognitive models like the Theory of Planned Behavior and self-determination theory across 15+ years.
Dr. Sparks has contributed to textbook chapters on behavioral models and mentored doctoral research in climate change responses, dissonance processes, and environmental engagement. No awards or lab/team affiliations are explicitly mentioned in available records.
