Paul K. Piff

Paul K. Piff is an Associate Professor of Psychological Science at the University of California, Irvine. His research focuses on social psychology, social hierarchy, inequality, altruism, emotion, and morality. He holds a Ph.D. from the University of California, Berkeley. His work explores how socioeconomic status influences ethical behavior, prosociality, and perceptions of fairness.

Key research themes include the psychological effects of wealth and poverty, the role of awe in fostering collective cohesion, and the moral implications of social class disparities. Piff’s studies often bridge experimental psychology with real-world societal issues, examining how environmental and social contexts shape human behavior and decision-making.

His recent articles analyze topics like the moralization of effort, the social effects of awe-inspiring natural events, and the cognitive biases influencing perceptions of inequality. Piff’s lab website provides further details about ongoing projects and collaborations.

Despite his prolific output, no academic awards are explicitly listed in the provided texts. His contact information includes ppiff@uci.edu, and his research emphasizes interdisciplinary approaches to understanding social dynamics and human behavior.