Patty Toledo

Patty Toledo is a Lecturer and Manager at the Games and Media Institute within the Academy for AI, Games & Media at Breda University of Applied Sciences. She previously served as Chief Partnerships Officer at Playsense, an award-winning marketing agency for games. With over 30 years of experience spanning the music and entertainment industries, she has worked with artists like Iron Maiden, Metallica, and Bon Jovi before focusing on the games sector. As Head of Content at Steel Media, she managed global conferences, and now advocates for inclusivity in gaming through her role as an Ambassador for Women in Games.

Her research interests center on fostering inclusive environments in the gaming industry, leveraging AI technologies, and addressing economic dynamics within media and entertainment. She actively contributes to industry discourse through media outlets and podcasts, focusing on topics like AI's role in gaming, emotional connection design, and effective pitching strategies for game developers.

Patty’s media contributions include articles on AI literacy in gaming, AI-powered tools, and pragmatic advice for indie developers. Her professional network spans executive boards (e.g., Cronos Group) and industry events, reflecting her dual focus on academic leadership and industry engagement.