Patrick Neef

Patrick Neef is affiliated with the Innsbruck Decision Sciences Research Center and part of the Department of Strategic Management, Marketing and Tourism at the University of Innsbruck. His research focuses on Digital Marketing and Consumer Psychology, employing methods like Big Data Analysis and Tracking Methods. He collaborates with a team including Oliver Koll, Roland Schroll, and Philipp Jaufenthaler. His work explores consumer behavior in e-commerce contexts, such as predicting product returns through mouse tracking and analyzing the impact of human-generated content in charity advertising campaigns.

Neef views research as a knowledge supplier for society and emphasizes understanding societal and environmental changes. His perspective on being a researcher and teacher includes enabling insights into everyday processes like shopping behavior. He dislikes ignorance and advocates for societal awareness of knowledge derivation.

His professional webpage is hosted at webtrackr.de, likely reflecting his research tools or initiatives.