معرفی
Patrick Fennell is a Professor at Kennesaw State University. After a career in advertising and corporate communications within the consumer electronics industry, he transitioned to academia and earned his Ph.D. from Louisiana State University. His research focuses on novel phenomena in retail and services, analyzing their impact from consumer, employee, and firm perspectives using diverse methodological approaches.
Research Interests: Retail Management | Service Research | Consumer Behavior | Marketing Theory | Business Ethics | Corporate Communications
Dr. Fennell's work has appeared in top-tier journals such as Business & Society, Journal of the Academy of Marketing Science, and Journal of Service Research. He is based in office BB 219, and his contact details include phone number 470-578-6060 and email pfennel4@kennesaw.edu.
