معرفی
Pascal Geissbühler serves as a Lecturer at the Department of Management, Technology and Economics, ETH Zurich, based at Theaterstrasse 10, 8001 Zürich, Switzerland. His contact details include phone +41 44 261 67 61 and email pgeissbue@ethz.ch.
His academic focus centers on personal branding and storytelling methodologies within business contexts, as evidenced by his teaching of Introduction to Personal Branding and Storytelling (365-1149-00L) for Autumn Semester 2025. This work intersects with broader disciplines of marketing and business communication:
- Personal Branding strategy development
- Narrative frameworks for professional contexts
- Marketing communication techniques
- Business presentation design
As part of ETH Zurich's Department of Management, Technology and Economics, he contributes to interdisciplinary programs bridging managerial science, technological innovation, and economic analysis through practical pedagogical approaches.
