Pablo Marshall

Pablo Marshall is a Marketing Professor and Director of the UC Inicia Baccalaureate Program at the Catholic University of Chile's School of Management. He holds a Ph.D. in Statistics and M.Sc. degrees in Economics and Statistics from the London School of Economics.

• Education: Ph.D. Statistics (London School of Economics), M.Sc. Economics (University of Chile), M.Sc. Statistics (London School of Economics)
• Roles: Director of UC Inicia Baccalaureate Program, Full Professor of Marketing

His research spans Marketing, Statistics, and Public Health, focusing on demand forecasting, customer value management, and statistical validation methodologies. He has contributed to market research, epidemiologic methods, and safety science journals.

Key trends in his publications include statistical modeling for brand awareness, pandemic policy analysis, and data-driven safety frameworks. His work also explores consumer behavior in low-involvement markets and socioeconomic disparities at the bottom of the pyramid.

As a business consultant, he specializes in Marketing Models, Data Mining, and Customer Value Management. His contact details include the email pmarshall@uc.cl and a direct phone line.