Oral Capps Jr.

Oral Capps Jr. is an Executive Professor, Regents Professor, and holder of the Southwest Dairy Marketing Endowed Chair in the Department of Agricultural Economics at Texas A&M University. He co-directs the Agribusiness, Food, and Consumer Economics Research Center (AFCERC). His career spans over decades with expertise in consumer demand, applied econometrics, and food industry analytics. He is also a co-founder and managing partner of Forecasting and Business Analytics, LLC (FABA), a consulting firm.

Education: B.S. in Mathematics (Virginia Tech, 1975), followed by dual M.S. degrees in Agricultural Economics (1977) and Statistics (1979), and a Ph.D. in Agricultural Economics (1979).

Research focuses on consumer behavior, food labeling impacts, commodity advertising efficacy, and econometric methodologies. Notable contributions include pioneering scanner data applications for retail decision-making and analyzing pre-prepared food consumption trends. His work has been cited extensively, ranking him in the top 5.15% of global economists by RePEc/IDEAS (2024).

Awards include AAEA Fellow (2024) and leadership roles as past president of the Southern Agricultural Economics Association and Food Distribution Research Society. He advises commodity boards, law firms, and private sector entities, blending academic rigor with industry-relevant solutions.

Labs/Teams: Co-director of AFCERC and managing partner at FABA, specializing in quantitative economic analysis.