Oliver Crönertz

Prof. Dr. Oliver Crönertz serves as Dean and Professor of Business Administration and IT-Supported Business Processes at the Faculty of Digital Transformation, HTWK Leipzig. His work bridges digital transformation with business management, focusing on interdisciplinary project management, digital business models, and sustainability.

• Current roles: Dean, supervising professor for HTWK Robots/nao Team
• Research areas: Digital Transformation, Business Analytics, Industry 4.0, Stoffstrommanagement

Research Trends: Recent publications emphasize digital solutions for environmental management, business process optimization, and smart urban logistics. His work connects Industry 4.0 with financial sustainability and societal impacts of digitalization.

Projects: Leads Mittelstand-Digital Zentrum Leipzig-Halle, involved in EXIST-Potentiale, Future Parking, and FAssMII (Feedback-based E-Assessment in STEM).