Olga Kvasova

Dr. Olga Kvasova is an Associate Professor of Marketing and Course Leader of BA (Hons) Advertising and Marketing Communications at UCLan Cyprus. She holds a PhD in Industrial Marketing from Lulea University of Technology (2011), an MBA from CIIM (2006), and a BA/MA in Linguistics and Intercultural Communication from Voronezh State University (2004). Her research focuses on sustainable consumption, consumer behavior psychology, COO effects, and consumer animosity. She has published extensively in top-tier journals like Journal of International Marketing and European Journal of Marketing, with a focus on tourism and international marketing contexts.

Her teaching spans both undergraduate and postgraduate programs, including modules like Contemporary Marketing in Organisations and Marketing Principles for Business. She has secured research funding through COST Action TD1406 and actively supervises PhD students in areas like consumer behavior during pandemics and IoT adoption. Dr. Kvasova is a member of the European Marketing Academy and serves on editorial boards for journals like International Journal of Export Marketing. She has also received a Best Paper Award in the International Marketing Track (2012).

Administratively, she contributes to committees like RIC and SEC and organizes research seminars. Her consultancy work includes roles with Linopia Ltd and Cardpay Ltd. Dr. Kvasova’s work bridges academic research with industry applications, particularly in marketing strategy and sustainability.