Olena Kanishchenko

Olena Kanishchenko is a Professor at the Department of International Economics and Marketing, Taras Shevchenko National University of Kyiv, Ukraine. With a Doctor of Economic Science degree, she has held academic roles for over four decades, including associate professor, professor, and scientific secretary at Specialized Scientific Council Д 26 001.12 since 2010. Her affiliations span multiple institutions, including Kiev Polytechnic Institute and international engagements at the University of South Florida and Rensselaer Polytechnic Institute.

• 2008: Doctor of Science, Taras Shevchenko National University of Kyiv
• 2004–2007: Doctoral studies, Taras Shevchenko National University of Kyiv
• 2000: Asynchronous learning network technologies, Loyola College of Maryland
• 1999–2000: Fulbright Scholar, University of South Florida
• 1994–1995: Business strategy study, Rensselaer Polytechnic Institute

Her research focuses on international marketing under geopolitical confrontation, addressing global trade dynamics, economic sanctions, and innovative marketing management. She explores enterprise management in unstable markets, economic diplomacy trends, and sustainable marketing practices through international collaboration.

Her publications analyze international marketing strategies, including standardization vs. adaptation, competitive tactics, and logistics systems. Recent work emphasizes forecasting scenarios for globalization-driven innovation and principles of fair trade amid administrative restrictions.

Scientific Awards:

• Fulbright Scholar (1999–2000)
• Academic Teaching Excellence – English as the Medium of Instruction Course, British Council Ukraine (2016)

Contact: okanisch@ukr.net | Homepage