معرفی
Dr. Nóra Obermayer is a Full Professor and Vice-dean for Development at the University of Pannonia, Faculty of Engineering, Department of Management. She specializes in knowledge management, organizational culture, Industry 4.0, and emerging technologies.
- Habilitation in Business and Organizational Sciences (2022)
- PhD in Management Sciences (2008)
- M.Sc. in Engineering and Management (2000)
Her research focuses on Knowledge Management, Organizational Culture, and Industry 4.0, with a particular emphasis on digital transformation, social media integration, and human resource management. Recent publications analyze digital readiness in Tunisia, the impact of ownership structures on technology adoption, and SME adaptation to Industry 4.0.
As a member of the International Association for Knowledge Management (IAKM) and the Hungarian Academy of Sciences (MTA), she contributes to academic leadership through committees and editorial work. She also investigates social media practices in family businesses, emotional intelligence in knowledge sharing, and lean culture models.
- Strategic performance evaluation systems
- Human Resource Management (HRM)
- Knowledge sharing behavior
Her work bridges theoretical frameworks with practical applications in digital transformation and organizational dynamics.
