Nurhan PAPATYA

Prof. Dr. Nurhan PAPATYA is a Professor at Mehmet Akif Ersoy University's Faculty of Economics and Administrative Sciences, Department of Business Administration. She holds a Bachelor's in Health Administration from Hacettepe University (1988), a Master's in Business Administration from Süleyman Demirel University (1996), and a PhD in Business Administration from Dumlupınar University (2002). Her academic career spans strategic management, marketing, and sustainability research.

Her research explores:

• Strategic frameworks including Sustainable Competitive Advantage, Resource-Based Theory, and Strategic Agility
• Marketing domains like International Marketing, Cultural Marketing, Critical Marketing, and Tourism Marketing
• Interdisciplinary intersections with Political Economy, Sociology, and Turkology

Her publications (2012-2024) demonstrate strong emphasis on sustainability in business, marketing innovation, and tourism economics. Recent works analyze virtual reality in tourism promotion, health tourism branding, ecosystem marketing, and SME competitiveness. Methodologically, she employs empirical case studies across Turkish manufacturing, hospitality, and export sectors.